• Evaluate and identify new digital partners to provide digital media management to all locations
• Manage 4Ever Youngs digital media partners to ensure success for our franchisees
• Compile reporting and analytics to ensure all partners are producing the desired leads, conversions and brand goals

• Take charge of the 4Ever Young CRM, ensuring it is set up to optimize lead nurture and flow
• Regularly monitor performance, and implement improvements to enhance user experience and conversion rates

• Take charge of the 4Ever Young website, ensuring it is user-friendly, up-to-date, and optimized for search engines
• Regularly update website content, monitor performance, and implement improvements to enhance user experience and conversion rates
• Optimize content for search engines
• Evaluate and manage any partners brought on to support the 4Ever Young website

• Design and implement direct email marketing campaigns
• Develop and manage email marketing campaigns, focusing on engagement, retention, and conversion
• Optimize email content and design, monitor analytics, and refine strategies based on performance metrics

• Stay ahead of digital marketing trends and explore new touchpoints, such as text messaging, to enhance customer interaction and brand reach.
• Implement and manage these new channels, ensuring they align with overall marketing strategies and brand voice.

• Analyze and report on the performance of digital media campaigns, providing insights and recommendations for optimization.
• Use data-driven approaches to refine strategies and maximize ROI.

• Become subject matter expert for CRM, website, email, digital marketing and any touchpoints of the digital customer journey in order to field questions, meetings or education on these platforms
• Lead training and communications for any digitally focused subject
• Join franchisee support calls when necessary

• Set up all locations with CRM, website, location listing and any other digital tool needed
• Ensure new locations are set up for success with proven campaigns
• Implement digital marketing strategies and tactics in a timely manner to impact the crucial first few months of open

• As part of the marketing team, participate in all company-wide initiatives
• Serve as liaison of Marketing and IT wherever appropriate
• Participate in franchisee training and support wherever appropriate

• Bachelors degree in Marketing, Communications, or a related field.
• Franchise marketing experience preferred.
• Experience with growth brands preferred.
• Proven experience in digital media, website management, and email marketing.
• Strong understanding of SEO, SEM, and web analytics.
• Experience with CRM and marketing automation tools.
• Excellent communication and creative skills.
• Ability to work in a fast-paced, dynamic environment.

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